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So, you or someone you know just built a website and now you are wondering why it is not showing up in Google. Or maybe you have had a website for awhile now, and it is now losing traffic. 

What is going on? 

You probably already know that it could be due to any number of things, but you don’t know what. You simply do not know where to begin. So you either Google for help, or you ask someone that you think knows more than you do about it. And even then you are stuck trusting that someone is not giving you the runaround and that they really know what they are talking about. Right? 

Well, this is what made Google the definitive search engine, they could be trusted to find trustworthy sources of information. Makes sense right? If they didn’t do a decent job, no one would be using them. 

So how does Google find the right sources for your search? How do they know which ones to place at the top of the list compared to the ones that they know you wouldn’t really need? 

SEO. 

And this is why your site is where it is in the listings. All the things you do to market your site, whether it be a social media post, or how you write your content all falls under the SEO umbrella. 

SEO is all about how you get seen and remain visible to the public when they search for you. 

 If you have a website online, it is a good idea to know a little something about Search Engine Optimization. 

I am not a company. I am an individual that has worked for SEO companies. I am an SEO consultant sharing what I know about SEO after being in the industry for over 20 years. If you want a company to do your SEO I can certainly recommend one for you. 

There are a lot of systems/scams out there promising outstanding results. Get rich quick schemes never ever work. 

The truth is that Google and SEO are straightforward, logical, and simply use a ton of common sense. This is your new marketing approach! 

Life is like a contest. You can't win a contest you don't enter.

Where Do You Start?

Let’s break the process down into these easy steps

SEO Basics

Do you know what SEO is? If not, you should start here and become familiar with what it is used for and what to expect from it.

What is SEO Exactly?

SEO in Spokane

Localized SEO is important because that is who you are competing with. What are others doing and who are they hiring to get the job done right. 

Spokane SEO

Steps to improve your site

Now let’s break down the steps you will need to take in order to improve your site and get seen out there.

Improve Your Site

Do Web designers also know SEO?

The company/person designing and building your site should also have a firm understanding of search engine optimization, how it works and how to use it.

So.... should I hire an SEO Expert, or a Web designer?

Both. 

What you need is a company or an individual that can do it all. You should have a good design, good content, good marketing strategy, and good site structure for your SEO. They are all tied together. 

Your site design needs to be on target as well as your title tags and overall approach to your customers. It’s not all about looks, it’s not all about content. Everything needs to come together into one synergistic masterpiece. 

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