So, what is SEO? Let me break down what this site is all about and help you find what you are looking for. Okay?
You want your site to be more popular, to have more visits, and to make more money. In order to do that you need your site to show up when people are searching for your services or products. Search Engine Optimization, or SEO, is the process of adjusting your site’s code and content so that it shows up high in the search results.
To learn more about SEO click the link below.
Your site’s performance in the search results comes from several different factors. Some of them are called on-page and some are off-page. Some revolve around how well you do your research and how well your content satisfies your audience’s needs. It involves your site’s marketability in social circles as well as locally.
To understand how the marketing all works, try the link below.
The value of local searches should not be underestimated. You have heard the age old adage that the three keys to the success of a business is location location location. Google, Twitter and Facebook know how important it is that you find what you are looking for in your community that they have put some special attention into how they view local SEO.
You can read more about how to target Spokane below.
How come your website is not showing up in searches? Is there anything you can do?
By the time you read this sentence about 40 people have hit publish on their blog post for the day. That’s because 83 thousand people post an hour. That’s over a thousand a minute. Now, how are you going to compete with that?
The first thing you need to do is cover some of the basic SEO issues that a lot of sites in Spokane have. Here are some of them:
Being visible starts with you simply getting in front of your audience. It doesn’t end with that though. Too many times people feel that SEO simply means getting seen, but it also means being worthy of being seen again. The being seen part means your site has to work on all devices and discoverable by search engines. The being worthy of being seen again means your site content is good enough for people to share. The better you serve your customers the more likely your site will be shared with others.
Most of us have learned that asking certain friends for favors is a bad idea. Years ago I asked a friend I didn’t know all that well for a ride to the airport. He said I could trust him; that he would get me there on time. I don’t know if he forgot or what, but after waiting for 45 minutes for him to show I ended up taking a cab to the airport. I almost missed my flight that day. Google works very hard determining trustworthy sites from those that people can’t trust. “Fake News”. Trustworthy sites avoid black hat techniques. They are upfront about their business. If they offer information they back it up by citing resources in their links. Here is a little more information on having a trustworthy site.
Being clear about what you are offering is a big part of providing for your customers. This also goes to trust. Not that you would mean to be dishonest, but that people don’t feel comfortable with you being able to provide them with what they are looking for.
Does your Website offer information on a subject, opinion, or products? Over time you may find your site is trying to do and sell too many different things. I have a website that sells photography, and let me tell you it is very easy to me to focus on landscape photography and then shift to portraits, automobiles and stock style photography. I even catch myself wanting to blog about howtos on my photography site as well. Try to keep your focus narrow enough to target your select audience.
People today don’t have the patience to wait for a site to load. Optimize your images and use a host that doesn’t take forever to load. I have seen people go hungry because the microwave would take too long to cook dinner. I read once where a college student was so lazy that he downloaded an app to change the channels on his TV instead of getting up to get the remote.
An easy way to become more attractive to your customers is by writing your titles a little differently. Vague, repetitive and boring titles do not attract visitors. Your site needs to be that honey in the search results begging the flies to click! You wouldn’t show up for a date in dirty clothes, would you? Once you entice them to click you have to look your best. Attractive content gets shared. It doesn’t have to be overly complex, in fact, simple works better.
Be everywhere that is good for your site that is. The more times you show up in searches the better. Start with Google Plus, business pages, structured data, and Facebook. From there add content to Pinterest, and LinkedIN. Talk to QUALITY businesses related to your industry and ask them to link to your website. Avoid press releases, indices and sites where you pay to get listed.
The good news is that a lot of companies in Spokane need SEO but aren’t doing anything about it. You can rise above when there is hardly any competition. IT seems that a good deal of Spokane has yet to come to the realization of what SEO can do for their business. According to internetworldstats.com, there are 3.7 billion internet users in the world as of May 2017. 4.8% of them in North America. What would a business do if they could be seen by all 320 million of those in America? IF you could reach all of your potential customers in America you would! You would be crazy not to. Experts agree that it can take 4-6 months for your improved SEO to take effect. Don’t put it off. Don’t put off working on your SEO!!
If you are completely new to this I would start by checking these links out. The better your basics the better your SEO will be anyway. So getting to know the basics is a good thing.
You mean to tell me that now that I have my site up and running that I have to go out and hire someone to work on my SEO too?!
Yes. Unless your web designer/developer knows SEO, the answer is yes.
The short answer is both.
Web designers & developers, SEO Consultants, and SEO companies all should be able to help you with your SEO. However, it doesn’t always work out that way. Some people have decided to save money and build their own sites, or they have hired a friend of a friend to build it for them. Now they have a nice WordPress site up and running but no real thought went into the marketing of the site. It’s a bummer, I know.
What you need is a company or an individual that can do it all. You should have a good design, good content, good marketing strategy, and good site structure for your SEO. They are all tied together. Below I have a short post on finding a good company to handle your site and/or your SEO.
Your site design needs to be on target as well as your title tags and overall approach to your customers. It’s not all about looks, it’s not all about content. Everything needs to come together into one synergistic masterpiece.
Having said that, remember it is an ongoing process. It is not a set it and forget it part of your business. It is more like a plant. Keep watering it, and taking care of it and it will grow and grow.
The good thing is that these days more and more site designers are getting tuned into how important SEO is and fewer are neglecting it.
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