I have searched for items in Spokane and have come to the simple conclusion that the majority of businesses in Spokane do not understand the value in Search Engine Optimization. A great deal of them could improve their rank in the search results simply by having better titles written for their websites. When people are searching Google for something in Spokane they browse through listing after listing. Your listing could stand out much better than it does, don’t you think? Does your website have your business phone number somewhere visible? It should be very easy to find. How about a rating showing up in the search results?
Does your site have an online presence in social media? Does your social media contain posts and comments that are not related to your business?
Everything you do online affects your bottom line. Everything from how quickly you respond to your client’s comments to what pictures you are using for your stock photography is important to your success. Your brand is more than just your logo. Your color scheme and font choices should be the same on all your social accounts whenever possible.
These examples are just a few things you can do to improve your site’s rank. The good thing is that Spokane doesn’t yet know the value of well-executed marketing plan. A website isn’t much more than a glorified business card to a lot of people in Spokane. This means you don’t have a ton of competition and with a few changes to your site and marketing, you should be able to outrank your competitor rather easily.
This site is all about finding those methods that the others are not using so you can use them yourself and outrank them. For example, here is a link to a page about building your website’s trust. Here is another one about why you shouldn’t use typical stock photos. Check out the blog for more posts that are designed to help. If you need professionals do it for you I would recommend talking to LaunchedIT. They can handle your SEO whether it is on-page or off.
Article by Timothy Eberly
Timothy is a web design and graphic artist that has been working in the business for over 20 years and has designed and built thousands of websites including one for a major ad firm in Spokane. In addition to graphic design and web development he also worked as a photographer on several films made in the Spokane area. You can connect with him on facebook and Google+.