Site trust is what Google is looking for. You can develop some trust by how your site functions and by how it appears.
Old, outdated sites don’t do as well as sites with fresh content and up to date navigation and appearance. With that in mind, I want to address the use of stock photography. Every client that I have dealt with has a need for stock photography, but they don’t want to use your typical junky photo. You also can’t just grab a photo from the internet either. People have rights and if you use a photo without permission you can end up in a lot of hot water. That’s one reason why I take my own photos half the time. As a matter of fact it is also why I built this photography site. 🙂 Anyway…..
A lot of stock photos are gross. Sorry, but they are. It is like they pride themselves on being boring and emotionless. You don’t want that message being conveyed to your potential customers, do you?
Photos like this example are quite impersonal and have a tendency to put people off. It actually makes your site look like a scam site. It would be better to snap a photo yourself with your cellphone compared to this. lol
I would much rather use an image with some character. Like this one perhaps.
Little things like this will have a huge impact on your viewers. Use your images to stand out from the crowd. You could also make images like I do on this site to be different.
If you are going to use photos I have a really good site for you to try. https://unsplash.com/
If you want to make some images try https://creativemarket.com/. There you can download all kinds of images and vectors to help speed up your site development time.
Article by Timothy Eberly
Timothy is a web design and graphic artist that has been working in the business for over 20 years and has designed and built thousands of websites including one for a major ad firm in Spokane. In addition to graphic design and web development he also worked as a photographer on several films made in the Spokane area. You can connect with him on facebook and Google+.